Colour

Agent spec

The primary theme is black, white, greys and one brand colour: orange. Use it for the website and for all of our own communication.

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Recorded Music

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Light

The primary theme dresses Motive Unknown: the website, pitches, social posts and advertising. It has two sides, Light and Dark. Each side uses the neutrals and one accent colour, orange. The verticals do not have colours. The icon of each vertical identifies it: see Icons.

Neutrals

Ground#FFFFFF

Grey#F5F5F5

Ink#080808

Text#3C3C3C

Toned#535353

Muted#707070

Dimmed#8E8E8E

The neutrals are black, white, a grey and four text tones. The chips show the side that is in use now. Use only black and white where colour is not possible, for example in a document that prints in one colour.

Accents

Tint#F7ECE9

Soft#EFA18C

Accent#FF4800

Deep#401408

Orange is the only brand colour. Use the Accent for one item in each view: a key figure, the primary action or a highlight. Put ink on the Accent. On Light, use orange type only at H3 or larger.

Secondary palettes

A secondary palette dresses one project: its report, its presentation and the other pieces for it.

Lime

#D5FF00 #6C6C6C

4.5:1

Purple

#A789EE #141C04

6.2:1

Yellow

#F1ED0E #384228

8.5:1

Pink

#FF00F6 #400036

5.2:1

Blue

#2370FF #00022E

4.6:1

Orange

#FF4800 #230400

5.7:1

Amber

#FFA51F #101F3C

8.3:1

Cerise

#FF5C9E #0A2E1C

5.1:1

Plum

#D98FD4 #332A0B

6.0:1

Rose

#FFB3C7 #3A0A1B

10.1:1

Olive

#A6A855 #33102A

6.7:1

Green

#2AE84F #06240F

10.1:1

Forest

#3E9E6B #2B0E12

5.4:1

Mint

#8FEFBD #2F1438

11.9:1

Teal

#00E0C6 #04302E

8.5:1

Sky

#4CC6F2 #3A1608

8.2:1

Sand

#E9DCC3 #33291B

10.5:1

Ice

#CFE6FF #11243D

12.2:1

Slate

#C3CBD4 #1C2229

9.8:1

Choose the palette that agrees with the energy of the artist or the collaborator. Then use that palette for all of the project. There are nineteen secondary palettes. Each palette has a primary colour and a secondary colour. The contrast between the two colours is 4.5:1 or more.

Click a colour to make it the theme of this guide. The primary colour gives the Bright layout. The secondary colour gives the Deep layout. A cross shows the colour that is in use. To go back, use the Light, Dark and Colour switch at the bottom of the window. On a screen narrower than 1124px, the switch is at the bottom of the menu.

Applications

In a project, the palette of the project replaces the primary theme. The type, the mark and the pattern do not change.

Usage

Choose one palette and one layout for each project. Use them for all of that project: the pattern, the type and the mark.

Don't

Use two palettes in one piece. Use Deep for some items and Bright for other items on the same surface.

Choose the palette from the artwork, the artist or the collaborator. Do not use the palettes in turn to get variety. Do not choose a palette only because the last job used a different palette.